Music is powerful. It helps us learn things (think of the Alphabet Song or anything from Schoolhouse Rock). It recalls memories of events past, both specific and vague. For me, I see myself walking past WIMPE (the former nickname for Campus Recreation Center - East at the University of Illinois) on my way back to Allen Hall whenever I listen to Hearing Aid by They Might Be Giants. Music can lift our spirits or drive us deeper into despair. Because music has such an impact, I argue advertisers use music, popular music especially, to subconsciously feed our society's runaway consumerism. Once upon a time, advertisers used to commission songwriters to produce songs specific for the product they wanted to sell. The jingles for Alka-Seltzer® and Tootsie Rolls® come immediately to mind for me, but there were thousands of jingles for the thousands of products advertised on television and radio. In the last fifteen years, most advertisers stopped writing jingles, choosing instead to cull ...
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